This event took place on 3rd March 2007
Berrill Lecture Theatre, The Open University, Walton Hall Campus, Milton Keynes, United Kingdom
A guest lecture given by Brian Trench at the MSc Science Weekend School. Brian is head of the School of Communications, Dublin City University, and coordinator of the Masters in Science Communication at that University.
This lecture looks at the various communication models applied in science communication, presents a classification of these models according to various characteristics, and reviews the discussion in science communication circles about preferred models. It will question whether the widespread view in these circles that science communication has moved along some supposed evolutionary path from one model (“deficit”) to another (“dialogue”). It will consider the social and political circumstances favouring particular approaches to science communication. It will argue for a clearer articulation of the strategic choices facing those engaged in science communication practice, based on the possible co-existence of diverse communication models.
A guest lecture given by Brian Trench at the MSc Science Weekend School. Brian is head of the School of Communications, Dublin City University, and coordinator of the Masters in Science Communication at that University.
Click below to play the event (60 minutes)
