Inoculation theory is a social psychological communication theory that explains how an attitude or belief can be protected against persuasion or influence in much the same way a body can be protected against disease. Dr. Jon Roozenbeek will be presenting some research from a joint initiative between the University of Cambridge and the University of Bristol (https://inoculation.science/) on their investigations into the efficacy and impact of inoculation approaches, with a focus on COVID-19.