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Ephorus: The stony road of innovation
From the innovative business idea for plagiarism detection to market leadership
Joep Chappin

This event took place on 25th April 2013 at 11:30am (10:30 GMT)
Knowledge Media Institute, Berrill Building, The Open University, Milton Keynes, United Kingdom, MK7 6AA

Ephorus has grown to become market leader with over 5,000 customers in 28 countries, 2.5 M Euros revenue, 32 staff.
Ephorus did this without any 'angels' or 'investors'. After starting the company I found that, although plagiarism detection seemed a good and simple idea, 'selling Ephorus' was extremely difficult for me. I learned that an innovative idea is not enough, what you need is marketing. In this presentation I will share with you how I built the required marketing and sales around the product.

The webcast was open to 100 users

Click below to play the event (45 minutes)

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